Become a sponsor

Join The Community

Picnic and Pop is a two day family festival held on manor park in the heart of Aldershot and is supported by Rushmoor Borough Council. There are two stages of music as well as a variety of other family entertainment.

Now in its sixth year, Picnic and Pop has firmly established itself as one of the largest and most anticipated annual event in the area. 2023 saw 8,500 through the gates over the weekend with a licensed capacity of 5,000 each day.

Our demographic is mainly young families with 90% of ticket purchasers in the local GU postcodes. 

We are hugely grateful for the support we have from local business which helps keep the ticket prices to a minimum and enables us to also support to local charity.

This is a wonderful opportunity to raise your companies profile in the area whilst supporting the local community at one of the most anticipated and high profile annual events in the calendar year.


A large percentage of our marketing is online using social media as well as online publications that also print.

We will promote your company directly to our followers on our social channels by posting on your behalf and also tagging you in our posts.

Flyers, Posters, Banners

30,000 A5 leaflets are distributed across the local area at Primary Schools, public events and venues as well as household delivery to Aldershot and Wellesley.

Each sponsor has their own advert on the back of the flyer as well as logo on the front.

Banners and A1 posters are also put up across the area.

5000 programmes will be printed and distributed at the event which have an advert for each sponsor.

Sponsorship Packages

The Picnic and Pop sponsorship package offers fantastic local exposure as a supporter of this community event with a 6 MONTH MARKETING PLAN

Standard Gold Sponsorship

  • Advert and logo on 30,000 A5 flyers to be distributed throughout the area and to houses in Aldershot and Wellesley.
  • Logo on posters and banners advertising the event.
  • Logo on promotional video.
  • Extensive Social media and online marketing with posts on your company.
  • A space at the event to showcase your company or designated charity.
  • 20 weekend tickets to the event with access to the VIP/Sponsors Bar area.
  • Advert in programme (5,000 printed)

Fee: £1500

Principle and Main Stage Sponsor

Additional exposure with advert and logo more prominent on all publications. Logo placement on main stage as well as many other benefits. Please get in touch to discuss.

Fee: £2500

Contact Information:

Oliver Cluskey – 07768 042234

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